Your business can benefit by understanding exactly what is trending in the furbaby community. With each year comes new ideas, and now more than ever, the millennial generation is dictating the trends you need to bring into your business.

Top 3 Pet Trends of 2019

Trend #1:  Eating Like Humans

There is the raw diet and there is the human food for pets diet. Both are growing in popularity. With each being extremely different. Knowing that your customers may be practicing these lifestyle choices means you should have appropriate treats on hand for animals that fall into either category.

Trend #2: Glam Squad

Mobile spa and grooming services catering to pups are popping up everywhere, offering everything from blowouts to bath massages and facials to paw treatments. Pet owners are loving having a groomer come to them, but many are willing to drop their pup off for a day of pampering.

Depending on your business, you can create a mobile location or offer more spa-like packages for your clients. No one wants to spend money and have their dog kept in a crate all day with minimal time out for a bath, toenail clip, and potty break. You need to try and create a space for dogs to play while they wait to be picked up. 

On top of play time, you need to offer luxurious treatments. Above and beyond what is currently listed in your package specials, you need to add more. Consider taking a class in animal massage. You can offer a facial or massage to your packages to make those pups feel pampered! You can paint toenails and dress them up with a personalized bow before snapping a picture for Instagram and sending them home. Including a recorded heartbeat will always be a treasured keepsake, so take a few minutes to capture it before the pet is handed back to his owner.

Trend #3: Holistic Care

Look at your ingredient labels. Are you offering the highest quality soaps? Are you masking pet smells with chemical air fresheners? Make sure that everything inside your business is beneficial and not harmful to your clients.

Have you thought about hiring an acupuncturist to come in once a month? Research is showing that it can benefit pets as they age. Acupuncture can help with inflammation, joint pain, and chronic problems pets feel. 

Reiki, hydrotherapy, acupuncture, aromatherapy, sound therapy and CBD oil are all the latest trends with pet owners. Over 65% of pet owners say they are seeking out alternative care for their pets. Administered over time, these natural remedies can help an animal after a medical procedure, living with chronic pain, or suffering from anxiety daily. CBD oil is the fastest growing supplement in the pet world.

The problem is that most furbaby parents don’t know where to look for these treatments. By partnering with holistic veterinarians or other natural-minded animal care-givers, you can boost your business and become the talk of the town!You can offer these services within your business or sell the products pet owners are searching for. 

Following the trends, and staying on top of what your clients are wanting is what will keep your business on top of the charts. When you offer the latest and greatest, you will have the word of mouth marketing that you have been dreaming about.